Coolers Wine
Coolers wine coolers are designed to help keep bottles of wine at an ideal temperature. They also safeguard against excessive humidity which can cause wine to go through a decline and alter its flavor.
These sweet drinks typically contain real fruit juice and are low in alcohol (4-6% ABV). However, they're not wine.
The History of Wine Coolers
The wine cooler is an iconic example of a trend that gained a lot of attention and then slipped out of fashion. What exactly is a wine cooler, and what made this drink so well-known?
A wine cooler is made by mixing traditional wine with syrup or fruit juice. This is a refreshing, sweet drink, ideal for summer. It's also a great choice for those looking to stretch their wine bottle.
When the wine cooler first introduced to the market, it quickly became an extremely popular drink for people who needed an easy, refreshing drink. It was offered by major distributors like California Cooler, Seagram's, and Bartles & Jaymes.
At their peak in the 1980's, wine cooler sales topped a billion dollars annually and made up 20 percent of all wine consumed in the US. However, their popularity began to diminish in the early 1990's. It was partly due to a change in federal taxes which made it less profitable to mix wine and water. This was the start of the demise of the wine cooler. It was replaced with malt-based drinks such as Zima and Mike's Hard.
The wine cooler is making a comeback in the present day due to the independence of wine drink producers who are focusing on making drinks of top quality and having short ingredient lists. They also concentrate on using more natural wine and fruit flavors.
Although it is possible to create your own wine cooler by simply mixing wine with fruit juice or syrup Many people prefer to buy pre-made wine cooler drinks. They can be found in many liquor stores, grocery stores and even some specialty wine retailers. These ready-to-drinks, apart from being convenient and tasty can also be great for any barbecue or picnic. They can be served on rocks or with a sprinkling of citrus zest. Some of these drinks can be frozen, making them ideal for outdoor gatherings. If you keep in mind the proper wine cooler temperature the drinks are an excellent addition to any occasion.
The California Cooler
The 80's brought the first huge wine cooler craze and the company that started the whole thing was California Cooler. The bottled concoctions were a blend of white wine, fruit juice, and other flavors. They were a huge hit. California Bottled Products was the company that created these concoctions. It was founded by Michael Crete and Stuart Bewley who was his high school buddy. They handled all the tasks themselves including brewing, bottling and sales. By 1984 the company was selling 10 million cases a year. This led huge wine producers such as Gallo to enter the game and flood primetime TV with commercials featuring their own versions of California Cooler. These included the charming old yokels Frank Bartles, and Ed Jaymes.
By the end of the decade the wine was gone. Taxes set off the death knell of the product in 1991, as Congress increased the tax on wine excise to $1.07 per gallon. The cost of making a wine-based beverage cooler grew quickly, and it was soon overtaken by sweet malt drinks like Zima or Smirnoff Ice.
It is possible that coolers make an appearance. It may be that the new generation is ready to embrace the irreverent blend of fruity and wine. They might be interested in the fact that a cooler can serve as an energy-saving alternative to fridges. A wine cooler can be positioned on a deck or patio, and it has screen covers that let in cool outdoor air.
In addition to being a great wine cooler, this collapsible beverage container is also perfect for camping and picnics. It folds flat to fit inside your trunk, and it's easy to carry with a handle on top and robust wheels. Once it's set up it can easily accommodate a lot of food items and drinks. It can also serve as seating, and it keeps your drinks cool. This cooler comes with a strap for the shoulder, which means that it is easy to carry even when full.
The 80's Craze
In the 1980s, wine coolers were the latest trend. The fizzy blend of white wine and fruit flavorings gained popularity from obscure to become the beverage of choice for beach parties, picnics and casual gatherings. The low alcohol content attracted many people, and the drink became a symbol of relaxed enjoyment. The popularity of wine coolers grew to the point where large companies stepped into the market, and a variety of brands were created with different flavors. Bartles & Jaymes, Seagram's Escapes and a few other brands were the most popular. They each had many fruity flavors, which have made them household names.
The 80's craze for the chilled, ready-to-drink concoction also fueled an expansion of the sparkling wine industry. The yuppies wanted their wealth and started drinking champagne and sparkling wine.
At the time, these sparkling wines were more expensive than table wines however, they offered an easy-to-drink alternative to full-bodied, heavier whites and reds. These frothy libations were a great alternative to full-bodied, heavy reds and whites at a time when wine connoisseurs were turning into averse to anything that did not have the label "vin d'vigne".
At the end of the decade however the wine cooler trend was beginning to fade. An enormous tax hike on excise prompted manufacturers to shift their focus from malt base wines to wine drinks, and by 2006 the category was down to less than 1 % of sales.
Today, coolers have seen a slight revival. A lot of people still refer to these wine coolers as wine coolers, but cocktail enthusiasts refer to them as aperitifs or spritzers. They are a great method of stretching out a bottle and adding sweetness to a lighter alcoholic beverage. They are also refreshing on hot days. There is no official definition for a wine cooler and many products don't contain any wine.
The Perfect Cooler
There's a cooler that's suitable for everyone, regardless of whether you're a wine lover or just want to keep your favorite bottles at the ideal serving temperature. Assess the space you have available and the quantity of bottles you want to store prior to deciding on a wine fridge. Also consider whether you want an integrated wine fridge which is built into cabinetry, or an independent model that can be positioned anywhere in your home.
Wine coolers are an excellent addition to any kitchen and can be used in bars, restaurants, hotels, spas and other establishments that serve beverages. These refrigerators are designed to store and cool bottles to the perfect serving temperature. They're a great way to ensure your customers enjoy their drinks to their maximum potential.
It's important to select the appropriate wine fridge for your business, based on the many single-zone and double-zone options. If you're new to the business and want to start small, a more info single-zone wine cooler will likely suffice however as your tastes change you might need to upgrade to a dual-zone model that is able to accommodate multiple different types of wines at a time.
The BruTank Portable Bottle Cooler is the perfect option for wine lovers or those who want a premium wine cooler. This double-walled, vacuum-insulated cooler will keep your wine or other bottles chilled for up to 6 hours without the requirement for ice. It's the ideal cooler for picnics in the park, backyard barbecues and dinner parties.
Users love the aesthetically pleasing design and compact size of this wine cooler, which is perfect for homes with little storage space. The compressor system of this cooler is loved by customers for its quiet operation and precision temperature control. Many people also appreciate the locking system that adds an extra layer of security for wine bottles.